I saw a meme the other day, that said something along the lines of,
“Remember when conversations didn’t revolve around the Instagram algorithm?”
If you think about it…it’s pretty wild that so much of our time is spent worrying about the most strategic time to post a photo, how many people viewed a story, or the number of likes a post receives. To be completely honest, I was this person and at times I can still find myself reverting back to this way of thinking. You know what I’d really like??..If we all stopped worrying about these metrics. Why? Because at the end of the day, none of it really matters in the grand scheme of things.
Technically speaking, yes– in the influencer marketing industry metrics matter. Brands look at your insights, they want to see how much engagement you have, and how many swipe ups you’re actually getting. So from a brand perspective, this information is useful in helping determine if a partnership will be beneficial. The point is, that all of this is irrelevant if your content is not truly authentic. The key ingredient to making it all work organically, in my opinion, is by taking your attention off the numbers and bringing it back to a place of sharing (not selling) what you truly love. Instead of focusing on a lack of engagement or your follower count, I suggest shifting your mindset to the content itself. It’s a game-changer, whether you’re using social media for your business strategy or not.
Can we take a moment to discuss the title, ‘influencer’? I personally don’t refer to myself as an influencer, but I technically work with brands as an ‘influencer’. I just don’t connect to the word itself. Because at the end of the day, I believe we all have influence whether we have 100 followers or 1 million. I think that if we consistently share what we love and what lights us up, all the dots will eventually start to connect. If there’s one thing I’m always trying to promote, it’s being REAL.
While we’re on the topic of realness, I wanted to break down the partnership side of things. I agreed to a partnership once that wasn’t exactly the right fit; but I was enticed by the dollar amount. I realized afterwards that it wasn’t the right move, and it read that way. People knew. The people who genuinely follow and love you know when you’re speaking on behalf of something you love or something you were paid to love for that moment. It only took that one experience to teach me this lesson. I think if you want longevity in this space, there’s nothing more important than being truly thoughtful and selective with the partnerships you choose and the products you promote. When you come from a place of honesty, people feel that. I’m so fortunate to have so many great partnerships with brands, and I think my followers know that when I share something, it means I genuinely use and love it. It’s about quality over quantity and maintaining integrity, because people trust what you share. It’s always my hope to either inspire or add value in some way. With that mindset, who cares about the number of likes, views, or swipe-ups?
Let’s touch on comparison for a moment. I don’t think comparing yourself to another person’s Instagram is realistic because remember, everything you see on Instagram isn’t necessarily real. It’s a heavily curated highlight reel. Comparison can be a real slippery slope. If you find yourself doing this, I personally suggest unfollowing that person with love. Or muting! Mute is the best feature ever and it can really come in handy when you don’t want to see every single aspect of a person’s life but you still want to follow and support them! I try to choose who I follow with intention: people who inspire, help, or challenge my perspectives. For me personally, nothing makes me happier than checking out the accounts that mention and follow me and often following them back to see what they have going on. Because, at the end of the day, we’re all on social media to connect with like-minded people.
Plain and simple: I didn’t build my business from likes. I built a business from authentically sharing what I love. I used to live my life based on different numbers. Maybe you’re doing it with the number of likes from a post, the number of calories you’re taking in, or that damn number on the scale. The moment you stop letting the numbers distract you is when you will begin to create something meaningful. When I share, it’s always my hope that people take what resonates with them and leave what doesn’t. So here’s to building whatever it is you’re working from a place of love and not likes.
And p.s. a great tool we recommend for people working in this space to help organize your brand partnerships and project details so they can all live in one place is Moe Assist. #gamechanger